What's Happening?
Ian Schrager, a renowned hotelier, is set to launch PUBLIC West Hollywood in spring 2026. This new hotel will bring Schrager's 'luxury for all' philosophy to the West Coast, offering high style, exceptional
service, and immersive experiences at accessible prices. The hotel will be located on the iconic Sunset Strip and will feature a 137-key property designed by Schrager in collaboration with British architect John Pawson. Key amenities will include a pool, a social hub lobby, and three destination food, beverage, and entertainment outlets. A standout feature will be a 16,000 square-foot open-air rooftop terrace with 360-degree views of Los Angeles. Reservations for the hotel will be available starting January 2026.
Why It's Important?
The launch of PUBLIC West Hollywood marks a significant expansion of Ian Schrager's hotel brand, which is known for redefining luxury hospitality. By introducing the 'luxury for all' concept to the West Coast, Schrager aims to attract a diverse clientele seeking high-quality experiences at more accessible prices. This development could influence the hospitality industry by setting new standards for luxury accommodations and encouraging other hotel brands to adopt similar inclusive approaches. The hotel is expected to become a cultural hub, attracting both travelers and locals, and contributing to the vibrancy of the Sunset Strip area.
What's Next?
Reservations for PUBLIC West Hollywood will open in early January 2026, allowing guests to plan their stays ahead of the official launch. The hotel is expected to draw significant attention from both domestic and international visitors, potentially boosting tourism in the area. As the opening date approaches, Schrager's team will likely focus on finalizing design elements and preparing the property to meet the high expectations set by the brand's reputation.
