What's Happening?
MS NOW has announced a partnership with Crooked Media to air highlights from popular political podcasts such as 'Pod Save America' on its network. The collaboration will bring clips from Crooked Media's shows to television audiences, with the first episode
set to premiere on February 28, 2026. The move aims to expand the reach of Crooked Media's content, which includes other shows like 'Runaway Country' and 'Strict Scrutiny.' This partnership reflects a growing trend of integrating podcast content into traditional media platforms.
Why It's Important?
The partnership between MS NOW and Crooked Media highlights the increasing convergence of digital and traditional media. By bringing podcast content to television, MS NOW is tapping into the popularity of podcasts and expanding its audience reach. This move could set a precedent for other media companies to explore similar collaborations, potentially reshaping how content is distributed and consumed. It also underscores the importance of political discourse in media, as these podcasts often tackle significant political and social issues.
