What's Happening?
Adventure World has introduced a new campaign titled 'Authentic. Custom. Canada.' in collaboration with Destination Canada and other Canadian partners. The campaign, running from October 1 to November 28, 2025, aims to showcase the diverse travel experiences available across Canada. It highlights the country's year-round appeal, offering itineraries that include aurora viewing in Manitoba, grizzly bear spotting in the Great Bear Rainforest, and cultural experiences in Ontario. The campaign features both new and classic itineraries, such as the 'Authentic Newfoundland' and 'Grizzlies of the Great Bear Rainforest,' designed to provide travelers with authentic encounters and a slower travel pace to connect with Canada's landscapes and communities.
Why It's Important?
This campaign is significant as it seeks to enhance Canada's position as a premier travel destination, particularly for travelers from Australia and New Zealand. By promoting unique and authentic experiences, Adventure World aims to attract more tourists, thereby boosting the Canadian tourism industry. The campaign's focus on year-round travel opportunities could help mitigate the seasonal fluctuations in tourist numbers, providing a more stable economic benefit to local communities. Additionally, the collaboration with Destination Canada and other partners underscores a strategic effort to leverage international partnerships to expand market reach and enhance the appeal of Canadian destinations.
What's Next?
As the campaign progresses, Adventure World will continue to support trade partners with a dedicated Trade Toolkit, which includes itineraries, destination highlights, and marketing assets. The sales team will provide ongoing support and training to help advisors convert inquiries into bookings. With travel to Canada from Australia and New Zealand expected to grow in 2026 and beyond, the campaign is poised to capitalize on this trend, potentially leading to increased tourist arrivals and economic benefits for Canadian tourism stakeholders.
