What's Happening?
Re/Done has unveiled its Fall 2025 campaign, featuring models Meadow Walker and Grace Burns. The campaign, shot by Morgan Maher at the iconic Harpel House in Hollywood Hills, California, captures the models in candid, everyday moments. Re/Done's CEO, Phillip Prado, emphasized the campaign's focus on authenticity and individuality, aligning with the brand's ethos. Walker, daughter of the late actor Paul Walker, and Burns, daughter of supermodel Christy Turlington and director Ed Burns, embody the brand's creative and authentic spirit. The campaign draws inspiration from Burns' previous photo series and integrates midcentury design influences. Re/Done's fall collection includes new denim styles, cashmere knits, and vintage-inspired outerwear, available at flagship stores and online.
Why It's Important?
The campaign highlights Re/Done's commitment to blending heritage with modern style, appealing to a new generation of fashion enthusiasts. By featuring Walker and Burns, the brand taps into their cultural and familial legacies, potentially broadening its appeal. The campaign's setting at the Harpel House underscores Re/Done's connection to Americana and midcentury design, reinforcing its brand identity. This strategic move could enhance Re/Done's market position, attracting consumers interested in timeless yet contemporary fashion. The collection's availability across multiple global locations and online further expands its reach, potentially increasing sales and brand visibility.
