What's Happening?
Mazda has unveiled the EZ-60, available in both battery electric and range-extended hybrid versions, at the 2025 Shanghai auto show. This launch marks Mazda's strategic move to position China as a central hub for electrified vehicle sales and exports. The EZ-60 is part of Mazda's broader plan to leverage China's growing market for electric vehicles and establish a strong foothold in the region.
Why It's Important?
Mazda's decision to focus on China as a hub for electrified vehicles underscores the country's pivotal role in the global automotive industry, particularly in the EV sector. By capitalizing on China's robust infrastructure and consumer base, Mazda aims to enhance its competitive edge and expand its market share in the rapidly evolving electric vehicle landscape. This strategy could influence other automakers to similarly prioritize China in their global operations.
