What's Happening?
The World Tourism Organization (UN Tourism) and the Fédération Internationale de l'Automobile (FIA) have introduced the UN Tourism Awards for Excellence in Sustainable Sports Tourism. These awards aim to recognize initiatives that promote sustainability, innovation, social impact, and successful public-private partnerships within the sports tourism sector. The awards are part of a strategic partnership formed between UN Tourism and FIA in September 2024, focusing on the intersection of tourism, sport, and sustainable mobility. The awards feature four categories: Most Sustainable Sport Event, Community Impact in Sports Tourism, Innovation in Sports Tourism Development, and Outstanding Public-Private Partnerships in Sports Tourism. The initiative highlights the role of sports tourism as a driver of sustainable development and social cohesion.
Why It's Important?
The launch of these awards underscores the growing importance of sports tourism as a significant contributor to economic growth and cultural exchange. With the sports tourism market valued at $609 billion in 2023 and projected to reach $2.3 trillion by 2032, the initiative aims to spotlight exemplary practices that align with the United Nations' Sustainable Development Goals. By recognizing and promoting sustainable practices, the awards encourage stakeholders in the sports and tourism sectors to adopt responsible and innovative approaches. This can lead to enhanced community development, increased economic opportunities, and strengthened cultural ties globally.
What's Next?
The awards are now open for participation, inviting UN Tourism Members, FIA Member Clubs, and other stakeholders in the sports and tourism fields to showcase their initiatives. This first edition of the awards presents a unique opportunity for organizations to demonstrate how sport and tourism can drive sustainability. The recognition of best practices is expected to inspire further innovation and positive change within the industry, potentially influencing policy decisions and encouraging more organizations to prioritize sustainability in their operations.
