What's Happening?
Sacheu, a US make-up brand founded by Sarah Cheung, has experienced significant growth in 2025, driven by organic celebrity endorsements. The brand's Lip Stay-N lipliner gained popularity after being featured
by celebrities like Billie Eilish and Kim Kardashian. Sacheu's success is attributed to its innovative products and viral moments, boosting its visibility and consumer interest.
Why It's Important?
Celebrity endorsements can significantly impact a brand's success, driving consumer interest and sales. Sacheu's growth highlights the power of social media and influencer marketing in the beauty industry. By leveraging organic endorsements, the brand has achieved widespread recognition, setting a precedent for other beauty companies seeking to enhance their market presence.
