What's Happening?
A report by Media Partners Asia (MPA) forecasts that the Asia Pacific video industry will generate $196 billion in revenue by 2030. This growth represents an average annual expansion of 2.8% from 2025 to 2030, driven primarily by online video, which is expected
to grow at an annual rate of 7%. The report highlights that India is set to surpass China as the largest subscription streaming market, although China's revenue share will remain significantly larger. The premium video-on-demand (VOD) sector is anticipated to grow by over $12.5 billion, with Japan, China, and India leading the way. Conversely, traditional television revenues are expected to decline by $8 billion, with China, Japan, and India accounting for the majority of this contraction.
Why It's Important?
The projected growth in the Asia Pacific video market underscores the shifting dynamics in media consumption, with streaming services and online video platforms gaining prominence over traditional television. This trend reflects broader global shifts towards digital content consumption, driven by technological advancements and changing consumer preferences. The rise of connected TV and social video platforms is creating new opportunities for content creators and advertisers, while traditional television faces long-term challenges. The report's findings highlight the importance of adapting to these changes to capitalize on emerging revenue streams and maintain competitiveness in the evolving media landscape.
What's Next?
As the Asia Pacific video market continues to grow, companies in the region are likely to focus on expanding their digital offerings and enhancing their content libraries to attract and retain subscribers. The increasing importance of pricing power and local content ecosystems will drive competition among streaming platforms. Additionally, the integration of artificial intelligence and emerging formats like micro-dramas will play a crucial role in differentiating successful platforms. Stakeholders in the media industry will need to navigate these trends to ensure sustainable growth and profitability in the coming years.
