What's Happening?
Mintel's recent webinar on the Future of Colour Cosmetics highlighted key trends shaping the industry. Clare Hennigan, a principal analyst at Mintel, discussed the increasing demand for durable, multi-functional, and sensory appealing cosmetics. The webinar emphasized
the importance of long-lasting wear, sensory experiences, and sustainable sourcing. Hennigan noted that suppliers are judged on their ability to support these evolving consumer demands, with a focus on stability, user experience, and safety.
Why It's Important?
The insights from Mintel's webinar underscore the shifting priorities in the cosmetics industry, where consumers are seeking products that offer more than just aesthetic benefits. The emphasis on sustainability and sensory experiences reflects broader consumer trends towards eco-friendly and experiential products. This could drive innovation in the industry, encouraging manufacturers to develop cosmetics that are both environmentally responsible and provide a unique user experience.
