What's Happening?
The 2025-26 college basketball season has commenced, with FOX Sports expanding its coverage to include Big 12 games for the first time. This season, FOX Sports will broadcast 274 games across its networks,
including FS1. The coverage will feature top matchups from the Big East, Big Ten, and Big 12 conferences. Notable games include Michigan State vs. Arkansas and UConn vs. Michigan. The network will also air women's college basketball games, including a tripleheader on Martin Luther King Day.
Why It's Important?
FOX Sports' expanded coverage enhances the visibility of college basketball, providing fans with more access to games across major conferences. This move could increase viewership and engagement, benefiting advertisers and the network. The inclusion of Big 12 games diversifies FOX's offerings, potentially attracting a broader audience. For the teams, increased exposure can aid in recruitment and fan support.
What's Next?
As the season progresses, FOX Sports will continue to broadcast key matchups, culminating in the Big East Tournament and the College Basketball Crown. The network's coverage will play a crucial role in shaping public perception and interest in college basketball. Teams will aim to capitalize on the exposure to boost their profiles and performance.
