What's Happening?
John Lewis & Partners has released a new advertisement titled 'Tableau' to commemorate 100 years of its 'Never knowingly undersold' policy. The 100-second ad, created by Saatchi & Saatchi, marks a significant milestone for the company, highlighting its longstanding commitment to customer satisfaction and competitive pricing.
Why It's Important?
The advertisement serves as a reminder of John Lewis & Partners' historical impact on retail pricing strategies and customer service standards. Celebrating such a milestone reinforces the brand's reputation and commitment to its core values. This could strengthen customer loyalty and attract new consumers who value transparency and fair pricing.
