What's Happening?
Brock Lesnar made a significant return to WWE at Wrestlepalooza, where he decisively defeated John Cena in a brief match. Following this event, WWE plans to keep Lesnar off regular programming such as Raw and SmackDown, aligning with his established part-time schedule. Lesnar is expected to be a major attraction at upcoming premium live events, including the Royal Rumble in Saudi Arabia and WrestleMania 42 in Las Vegas. WWE's creative team is operating under the assumption that Lesnar will play a key role in these events, as indicated by his prominent feature on the WrestleMania 42 poster.
Why It's Important?
Lesnar's return and subsequent scheduling highlight WWE's strategy of utilizing him as a special attraction to boost viewership and attendance at major events. This approach capitalizes on Lesnar's star power and ability to draw audiences, which is crucial for maintaining WWE's competitive edge in the entertainment industry. His involvement in high-profile matches can significantly impact ticket sales and pay-per-view buys, benefiting WWE's financial performance. Additionally, Lesnar's presence in major events can influence storylines and rivalries, shaping the direction of WWE programming.
What's Next?
Lesnar is slated to compete in the Survivor Series WarGames match, where he will join a team including Seth Rollins, Bron Breakker, Bronson Reed, and Austin Theory. They will face a team led by CM Punk, Roman Reigns, Jacob Fatu, and Jey Uso, with a fifth member yet to be confirmed. This match could further establish Lesnar's dominance and influence future storylines, potentially leading to new rivalries and alliances within WWE.
