What's Happening?
The European Union court has ruled that non-alcoholic drinks cannot be labeled as 'gin', following a challenge by the German association Verband Sozialer Wettbewer. The case involved PB Vi Goods' product
'Virgin Gin Alkoholfrei', which was deemed misleading despite its alcohol-free descriptor. The ruling emphasizes the legal definition of gin, which requires a minimum alcohol content and specific production methods.
Why It's Important?
The decision upholds the integrity of the gin category, protecting traditional distillers from unfair competition by non-alcoholic products. It ensures clarity for consumers and maintains global standards for alcoholic beverages. The ruling may influence labeling practices in the beverage industry, impacting producers of low and no alcohol drinks. It highlights the balance between innovation in product development and adherence to established regulations.
