What is the story about?
What's Happening?
Skift, a travel industry site founded by Rafat Ali, has grown significantly since its inception 13 years ago. The company now generates over $25 million in revenue with a 20% profit margin and employs 95 staff members across 16 countries. Ali, who previously founded PaidContent.org, emphasizes Skift's focus on influence rather than scale, aiming to provide services to major companies like Marriott, Airbnb, and Delta. Skift offers a range of services including events, research, and executive search, positioning itself as a major player in the global travel industry.
Why It's Important?
Skift's growth and influence highlight the increasing importance of specialized media platforms in the travel industry. By providing targeted services and insights, Skift helps major travel companies navigate the complexities of the global market. This development underscores a shift towards more niche, industry-specific media outlets that can offer tailored solutions and insights, potentially reshaping how travel companies approach marketing and strategic planning.
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