What's Happening?
Ziploc's 'Preserved Promos' campaign, which won Gold in Digital Experience E-Commerce at The Drum Awards, addresses the issue of unredeemed coupons by allowing consumers to upload expired coupons for extended offers. This initiative requires the inclusion
of Ziploc products in the purchase, effectively reviving expired promotions and emphasizing Ziploc's commitment to preserving value. The campaign targets a nation of coupon users, where a significant percentage of issued coupons go unredeemed due to hard-to-track expiry dates. By giving expired coupons a second life, Ziploc positions itself as a brand that understands and supports its customers' financial needs.
Why It's Important?
The 'Preserved Promos' campaign highlights Ziploc's innovative approach to consumer engagement and value preservation. By addressing a common consumer frustration, Ziploc not only enhances customer satisfaction but also strengthens brand loyalty. The campaign's success in increasing sales and attracting new buyers demonstrates the effectiveness of creative marketing strategies in driving business growth. This initiative sets a precedent for other brands to explore similar strategies, potentially transforming the way expired promotions are perceived and utilized in the retail industry.
