What is the story about?
What's Happening?
Selena Gomez, known for her influence in beauty trends, has introduced a new nail style for the fall season called 'toasted' nails. This trend is characterized by a deep beige color infused with pink and green iridescent pearls, creating a glowy, satin chrome effect. The look is achieved using essie's Special Effect polish in the shade 'Liquid Sunrise,' complemented by a 'Super Clear' top coat from Tom Bachik's brand. Bachik, a celebrity nail artist, has been instrumental in setting this trend, having previously worked with Gomez on various nail designs that align with her elegant style.
Why It's Important?
The introduction of the 'toasted' nail trend by Selena Gomez highlights the ongoing influence of celebrities in shaping beauty standards and trends. As a prominent figure in the entertainment industry, Gomez's endorsement can significantly impact consumer preferences and drive sales for specific beauty products. This trend also reflects the seasonal shift in fashion and beauty, as consumers look for new styles that resonate with autumnal themes. The collaboration between Gomez and Bachik underscores the importance of celebrity partnerships in the beauty industry, which can lead to increased visibility and credibility for beauty professionals and brands.
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