What is the story about?
What's Happening?
Tourism Ireland recently hosted a group of eight travel advisors from Australia and New Zealand to explore the island's tourism offerings. The visit, which took place from August 28 to September 4, included a comprehensive itinerary featuring cultural and historical experiences across Ireland. The advisors visited notable sites such as Killeavy Castle Estate, the Peacemakers Museum in Derry-Londonderry, and the National Famine Museum at Strokestown Park. The initiative aims to familiarize these advisors with Ireland's attractions, enabling them to create compelling itineraries for their clients. Sofia Hansson, Tourism Ireland's manager for Australia and New Zealand, emphasized the importance of such visits in keeping Ireland top of mind for potential tourists from these regions.
Why It's Important?
This initiative is significant as it strengthens Ireland's tourism ties with Australia and New Zealand, potentially increasing visitor numbers from these countries. By providing firsthand experiences to travel advisors, Tourism Ireland ensures that these professionals can offer informed recommendations to their clients, thereby enhancing Ireland's appeal as a travel destination. The move is part of a broader strategy to boost tourism, a vital sector for Ireland's economy, by leveraging international partnerships and promoting the country's rich cultural heritage.
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