What's Happening?
VLGE, a platform founded by Evelyn Mora, is transforming how brands engage with consumers by allowing them to create immersive worlds on platforms like Roblox. The platform enables brands to build interactive
environments filled with content and games, which can be exported to other platforms. VLGE has collaborated with major brands like Lancôme and Vogue Scandinavia, raising $5 million in capital. The platform is set to launch 50 shoppable worlds for World Fashion Week, showcasing its potential to bridge e-commerce, gaming, and cultural creation.
Why It's Important?
VLGE's innovation represents a significant shift in how brands can connect with younger audiences, particularly Gen Z, who are increasingly engaging with digital and interactive content. By simplifying the process of creating immersive worlds, VLGE lowers the barrier for brands to enter the gaming space, potentially leading to new marketing strategies and consumer experiences. This development could influence the future of retail and brand engagement, as companies seek to leverage the growing popularity of platforms like Roblox.
What's Next?
As VLGE continues to expand its capabilities, it plans to launch an online store selling both physical and digital items. The platform's compatibility with other technologies like Unreal Engine and Meta Horizon World suggests further integration with various digital ecosystems. Brands may increasingly adopt VLGE's tools to enhance their digital presence, potentially leading to a broader adoption of gamified commerce in the fashion industry.
