What is the story about?
What's Happening?
Adobe has released a report predicting a substantial increase in AI-assisted online shopping during the 2025 U.S. holiday season. The report anticipates a 520% surge in AI-powered shopping activities, particularly in the days leading up to Thanksgiving. This growth is attributed to increased consumer interest in using AI for research, recommendations, and deal finding. Mobile devices are expected to play a significant role, accounting for 56.1% of online transactions. The holiday season is projected to generate $253.4 billion in online sales, with Cyber Monday expected to be the largest shopping day.
Why It's Important?
The predicted growth in AI-assisted shopping reflects the evolving landscape of e-commerce, where AI technologies are increasingly influencing consumer behavior and retail strategies. This trend could lead to enhanced personalization and efficiency in online shopping, benefiting both consumers and retailers. As AI continues to integrate into shopping platforms, businesses may need to adapt their marketing and operational strategies to leverage these technologies effectively.
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