What's Happening?
Kenzo has launched its Fall 2025 campaign, uniting its men's and women's collections in a coed presentation. The campaign, shot by street photographer Bruce Gilden, captures the 'raw urban energy' of New York City, featuring contrasting archetypes of a preppy uptown man and a free-spirited Lower East Side girl. The collection includes quirky elements such as bunny graphics and balloon trousers, alongside more refined styles like kimono and tuxedo jackets. Kenzo's creative director, Nigo, drew inspiration from Japanese-influenced tailoring and archival designs by founder Kenzo Takada.
Why It's Important?
Kenzo's decision to merge its men's and women's collections in a single campaign reflects a growing trend in the fashion industry towards genderless fashion. This approach not only broadens the brand's appeal but also aligns with contemporary consumer preferences for more inclusive and versatile fashion options. By leveraging the unique style of street photography, Kenzo aims to connect with a younger, urban audience, potentially boosting brand visibility and engagement. The campaign's success could influence other fashion houses to adopt similar strategies, further blurring traditional gender lines in fashion.
