What's Happening?
EuroCHRIE 2025, hosted by Hotelschool The Hague, marked a significant event in the hospitality sector, bringing together over 220 participants including students, researchers, educators, and industry partners.
The conference, held from November 10 to 13, focused on key themes such as sustainable tourism growth, the role of artificial intelligence in hospitality, and addressing the global labor shortage in the sector. The event featured keynote presentations, interactive sessions, and a dedicated PhD track, emphasizing the importance of collaboration between academia and industry. Notable highlights included discussions on ageism in hospitality, AI's impact on human-centered service, and leadership strategies for thriving organizational environments.
Why It's Important?
The EuroCHRIE 2025 conference underscores the critical need for collaboration between educational institutions and the hospitality industry to address current challenges and future opportunities. By focusing on sustainable innovation and AI integration, the conference aims to prepare the sector for evolving demands and technological advancements. The discussions on labor shortages and ageism highlight pressing issues that require strategic solutions to ensure inclusivity and efficiency in the workforce. This collaboration is vital for shaping policies and practices that can lead to a more resilient and adaptive hospitality industry, benefiting both educational institutions and industry stakeholders.
What's Next?
Following the conference, participants are expected to implement insights gained into their respective fields, fostering innovation and inclusivity within the hospitality sector. The emphasis on AI and sustainable practices may lead to new research initiatives and industry partnerships aimed at addressing labor market challenges and enhancing service delivery. Educational institutions like Hotelschool The Hague may continue to play a pivotal role in bridging the gap between academia and industry, potentially influencing curriculum development and industry standards. The ongoing dialogue between stakeholders is likely to drive future conferences and collaborative efforts.
Beyond the Headlines
The EuroCHRIE 2025 conference not only highlights immediate industry challenges but also points to broader cultural and ethical considerations within hospitality. The focus on ageism and inclusivity reflects a growing awareness of diversity and equity in the workplace, which could lead to significant shifts in hiring practices and organizational culture. The integration of AI in hospitality raises questions about the balance between technology and human interaction, prompting discussions on ethical AI use and the preservation of personalized service. These deeper implications may influence long-term strategies and policies within the sector.











