What's Happening?
Supermodel Taylor Hill has launched a new jewellery brand named Stone Fruit, in collaboration with her sister Mackinley Hill. The brand features a collection of demi-fine jewellery inspired by vintage designs and family influences. The initial collection includes over 30 pieces, such as bangles, earrings, rings, and necklaces, priced between $100 and $600. The brand aims to build a community through pop-up events and outdoor activations, distancing itself from typical celebrity brand associations.
Why It's Important?
The launch of Stone Fruit comes at a time when the jewellery sector remains robust within the luxury industry, despite economic uncertainties. By focusing on community-building and unique design elements, the brand seeks to capitalize on consumer interest in distinctive and meaningful jewellery pieces. This approach may help Stone Fruit establish a strong market presence and differentiate itself from other celebrity-driven brands.
What's Next?
Stone Fruit plans to host pop-up events and outdoor activations to engage with consumers directly and foster a sense of community around the brand. This strategy aims to attract customers who appreciate the brand's aesthetic and values, potentially leading to increased brand loyalty and recognition.
