What's Happening?
MSNBC and CNN have experienced substantial growth in cable news ratings during the week of November 3, 2025. Both networks saw triple-digit increases in the advertiser-coveted Adults 25-54 demographic
during primetime. MSNBC averaged 1.261 million total viewers and 149,000 viewers in the demo, while CNN averaged 786,000 total viewers and 177,000 viewers in the demo. Fox News remained the most-watched network in total viewers but experienced declines during total day viewing.
Why It's Important?
The growth in ratings for MSNBC and CNN indicates heightened interest in political news and regional election contests, reflecting the public's engagement with current events. This shift in viewership dynamics could influence advertising strategies and network programming decisions. The increased ratings may also impact the networks' competitive positioning and their ability to attract new viewers and advertisers.
What's Next?
As interest in political news continues, networks may adjust their programming to capitalize on viewer engagement. The ratings growth could lead to changes in advertising rates and strategies, as networks seek to leverage their increased audience. The evolving media landscape will be closely monitored as networks compete for viewership and advertising revenue.
