What's Happening?
PepsiCo has announced the introduction of 'Simply NKD' versions of its popular snack brands, Cheetos and Doritos. These new products are free from artificial colors and flavors, maintaining the same taste
and crunch without added colors. The launch is part of PepsiCo's effort to offer healthier snack options. The 'Simply NKD' line includes four flavors: Doritos Simply NKD Nacho Cheese, Doritos Simply NKD Cool Ranch, Cheetos Simply NKD Puffs, and Cheetos Simply NKD Flamin' Hot. According to Rachel Ferdinando, CEO of PepsiCo Foods U.S., the new line is an additive option, not a replacement, introduced to meet consumer demand. PepsiCo's research and development teams brought the products to life from concept to completion in just eight weeks.
Why It's Important?
The introduction of 'Simply NKD' snacks reflects a growing trend in the food industry towards healthier options, responding to consumer demand for products without artificial additives. This move by PepsiCo could influence other companies to follow suit, potentially leading to a broader shift in the snack food market. By offering products without artificial colors and flavors, PepsiCo is addressing health concerns associated with synthetic dyes and additives, which have been under scrutiny for their potential health impacts. This initiative may enhance PepsiCo's brand image as a leader in flavor innovation while expanding its market reach to health-conscious consumers.
What's Next?
The 'Simply NKD' products will be available in stores starting December 1, and PepsiCo plans to continue expanding its product offerings to meet consumer demand for healthier options. As the food industry faces increasing pressure from regulators and consumers to eliminate artificial additives, PepsiCo's move could prompt other companies to accelerate similar initiatives. The success of 'Simply NKD' could lead to further product innovations and expansions within PepsiCo's snack portfolio.
