Stellantis Discontinues Ram 1500 BEV, Shifts Focus to EREV

What's Happening?

Stellantis North America has announced the discontinuation of its all-electric Ram 1500 REV (Revolution Electric Vehicle) project. Initially revealed in July 2021, the Ram 1500 REV was part of Stellantis' strategy to capitalize on the growing e-mobility market. However, the project faced several delays due to slower-than-expected adoption rates in the United States. On September 12, 2025, Stellantis confirmed that it would no longer pursue the development of this model. Instead, the company plans to focus on an Extended Range Electric Vehicle (EREV) version, which combines electric power with a traditional internal combustion engine to extend the vehicle's range.

Why It's Important?

The decision to abandon the Ram 1500 BEV highlights the challenges automakers face in transitioning to fully electric vehicles, particularly in markets where infrastructure and consumer readiness lag. By shifting focus to an EREV, Stellantis aims to bridge the gap between traditional and electric vehicles, potentially appealing to consumers who are hesitant to fully commit to electric vehicles due to range anxiety or charging infrastructure concerns. This move could influence other automakers to reconsider their strategies in the U.S. market, where electric vehicle adoption is still developing. The decision also reflects broader industry trends where hybrid models serve as a transitional technology.

What's Next?

Stellantis is expected to concentrate on developing and marketing the EREV version of the Ram 1500. This strategy may involve collaborations with technology partners to enhance the vehicle's range and efficiency. The company will likely monitor consumer response and market trends closely to adjust its product offerings. Additionally, Stellantis may invest in infrastructure and partnerships to support the hybrid model's success, potentially influencing policy discussions around electric vehicle incentives and infrastructure development.