What's Happening?
Borderlands 4 has set a new record for launch month dollar sales within the franchise, outperforming Borderlands 3 by nearly 30%. According to Circana, the game was the best-selling premium video game in the U.S.
for September and ranks as the third best-selling game of 2025 so far. The game launched across PC via Steam and consoles, unlike its predecessor, which was initially exclusive to the Epic Games Store. Despite performance issues affecting its Steam review rating, Borderlands 4 has achieved significant commercial success, with various editions priced between $69.99 and $129.99.
Why It's Important?
The success of Borderlands 4 demonstrates the franchise's strong market presence and the effectiveness of its multi-platform launch strategy. The game's high revenue generation highlights the growing trend of premium pricing in the gaming industry. This achievement could influence future pricing models and distribution strategies for other major titles. The game's performance issues, however, underscore the importance of post-launch support and quality assurance in maintaining consumer trust and satisfaction.
What's Next?
Gearbox is expected to continue addressing performance issues through patches, with a significant 'Day 30 Update' anticipated soon. The game's success may lead to further expansions or sequels, reinforcing the franchise's position in the market. Stakeholders, including players and industry analysts, will likely monitor the game's ongoing performance and updates.
Beyond the Headlines
Borderlands 4's launch reflects broader industry trends towards higher-priced game editions and the importance of cross-platform availability. The game's success could drive discussions about consumer expectations and the balance between pricing and value in the gaming industry.
