What's Happening?
MAp Boutique Consultancy, in collaboration with Rupp Public Relations, has released the second edition of 'The Sustainable Hotel Handbook: Communication.' This guide is tailored for the hospitality industry to enhance sustainability communication, helping hotels avoid greenwashing and meet upcoming legal requirements. The handbook includes a 7-step roadmap, checklists, and real-life case studies to aid hotel teams in developing effective sustainability strategies. The release comes ahead of the EU Empowering Consumers for the Green Transition Directive, set to be enforced in 2026.
Why It's Important?
The release of this handbook is crucial for the hospitality industry as it prepares for stricter sustainability regulations. By providing practical tools and strategies, the guide empowers hotels to communicate their sustainability efforts authentically and effectively. This is increasingly important as consumers demand transparency and accountability from businesses. The handbook not only helps hotels comply with future legal requirements but also enhances their brand reputation and customer trust, which are essential for long-term success in a competitive market.
