What's Happening?
Victoria’s Secret has launched a new Home Fragrance collection, available online and in select stores across the U.S. and internationally. This expansion into home fragrance marks a strategic move for the company, aiming to diversify its product offerings and reach new consumer segments.
Why It's Important?
The launch of a home fragrance line by Victoria’s Secret represents a significant diversification of its product portfolio. This move could potentially attract a broader customer base and increase brand loyalty by offering products that extend beyond its traditional lingerie and beauty lines. It reflects a growing trend among retailers to explore new categories to enhance consumer engagement and drive sales.
