What's Happening?
Country music artist Jelly Roll has been chosen as the guest picker for ESPN's 'College GameDay' ahead of the top-10 college football matchup between No. 7 Georgia and No. 5 Ole Miss. This marks Jelly Roll's
first appearance as a guest picker on the show, which will be held at Sanford Stadium in Athens. Jelly Roll, whose real name is Jason Bradley DeFord, has also been selected to create the music anthem for the 2024 college football season on ESPN platforms with his single 'Get By.' The event will also feature performances by Luke Combs and Bailey Zimmerman.
Why It's Important?
Jelly Roll's involvement in 'College GameDay' highlights the intersection of music and sports, particularly college football, which has a significant cultural impact in the U.S. His selection as guest picker and creator of the season's music anthem underscores the role of music in enhancing the fan experience and promoting the sport. This collaboration also reflects ESPN's strategy to engage audiences through popular music artists, potentially increasing viewership and fan engagement.
What's Next?
The upcoming 'College GameDay' event at Georgia's campus will be the 11th time the show visits the location, indicating a strong tradition and fan base. As Jelly Roll participates in the event, it may open opportunities for further collaborations between music artists and sports networks, enhancing the entertainment value of sports events. The impact of Jelly Roll's anthem on the college football season's promotion will be observed as the season progresses.
