What's Happening?
Sephora has partnered with Mariah Carey for its 2025 holiday campaign, featuring a video that premiered on Sephora's Times Square billboard and Instagram. The campaign, themed around Carey's iconic 'It's
time!' holiday video, aims to promote the gifting season with a focus on creating magical moments. The collaboration includes a selection of Carey's favorite products available at Sephora.
Why It's Important?
This collaboration leverages Mariah Carey's strong association with the holiday season to enhance Sephora's brand visibility and appeal. By aligning with a cultural icon, Sephora aims to capture consumer attention and drive holiday sales. The campaign's emphasis on 'glimmers' of joy aligns with consumer desires for meaningful and joyful experiences, potentially boosting Sephora's market position during the competitive holiday season.
