What's Happening?
Meta Platforms Ireland Limited, the parent company of WhatsApp, is under investigation by the Common Market for Eastern and Southern Africa Competition and Consumer Commission. The probe focuses on whether updates to WhatsApp Business Solution Terms,
introduced in October 2025, unfairly restrict third-party artificial intelligence providers. The commission is concerned that these terms may limit access for rival AI services while maintaining full functionality for Meta's own AI tools, potentially constituting an abuse of dominance within the 21-member Common Market. This investigation is part of a broader scrutiny of Meta's practices across Africa and globally, with similar regulatory pressures in Europe.
Why It's Important?
The investigation into Meta's practices is significant for Africa's digital economy, where WhatsApp is a crucial communication and commerce tool. If Meta's AI products are given preferential access, it could hinder startups and independent developers from reaching customers, impacting innovation and competition. The outcome of this probe could set a precedent for how digital platforms operate in Africa, influencing regulatory approaches and business strategies. It also reflects growing concerns about the power of major tech companies and their impact on market dynamics and consumer choice.
What's Next?
The commission has invited stakeholders to submit feedback by March 16, 2026, as part of its fact-finding process. The investigation will assess the conduct and potential market effects before reaching any conclusions. Depending on the findings, Meta could face regulatory actions or be required to amend its business practices. The outcome may also influence other regions considering similar regulatory measures, potentially leading to a more unified approach to digital market regulation.
