What is the story about?
What's Happening?
Elemental Concept, a UK-based global tech consultancy, has expanded its presence in the Asia-Pacific region by acquiring Purple Shirt, a New Zealand-based design and innovation consultancy. This strategic move aims to enhance Elemental Concept's service offerings by integrating Purple Shirt's expertise in UX, CX, and EX design. The acquisition will allow Elemental Concept to provide comprehensive solutions from strategy and design to technology implementation, catering to both private and public sector clients in Australia and New Zealand.
Why It's Important?
The acquisition of Purple Shirt by Elemental Concept signifies a strategic expansion into the Asia-Pacific market, which is a growing hub for technological innovation and consultancy services. This move is likely to strengthen Elemental Concept's competitive position by broadening its service capabilities and client base. The integration of Purple Shirt's design expertise with Elemental Concept's technological solutions could lead to enhanced service delivery and innovation, benefiting clients seeking end-to-end consultancy services. This expansion reflects the increasing demand for integrated consultancy solutions in the region.
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