What's Happening?
UK-based athleticwear brand Gymshark is making its U.S. wholesale debut by partnering with Dick's Sporting Goods. Gymshark products will be available in 12 Dick's House of Sport stores across 10 states
starting October 24, 2025. The stores will feature Gymshark-branded fixtures and mannequins designed to create an authentic Gymshark experience. This move follows Gymshark's recent opening of its first permanent U.S. store in Long Island, New York, and plans to open a flagship store in Manhattan's NoHo area later this year.
Why It's Important?
The partnership with Dick's Sporting Goods marks a significant expansion for Gymshark in the U.S. market, allowing the brand to reach a wider audience through a well-established retail partner. This move could enhance Gymshark's brand visibility and sales in the U.S., a key market for athleticwear. Dick's Sporting Goods benefits by offering exclusive Gymshark products, potentially attracting more customers to its stores. The collaboration reflects the growing trend of international brands seeking strategic partnerships to penetrate the competitive U.S. retail landscape.
What's Next?
Gymshark plans to continue expanding its presence in the U.S. with the opening of a flagship store in Manhattan later this year. The success of the partnership with Dick's Sporting Goods could lead to further collaborations or expansions into additional retail locations. Stakeholders will be watching the performance of Gymshark's products in these stores to assess the potential for future growth and partnerships.
