What's Happening?
AATMOS has commenced construction on The Scoundrel Hotel, a Tribute Portfolio Hotel, located in Gatlinburg, Tennessee. The hotel is designed to reflect the area's cultural heritage and ties to moonshining, featuring upscale interiors and nature-inspired landscaping. The 132-room boutique hotel will include a lobby lounge, open-air courtyard, mountain-view fitness center, flexible event spaces, and the Mischief Made Restaurant and Bar. The Scoundrel Hotel is part of the Tribute Portfolio within the Marriott Bonvoy collection, known for connecting people through captivating design and vibrant social spaces.
Why It's Important?
The development of The Scoundrel Hotel is significant as it aims to offer a unique lifestyle-oriented accommodation in Gatlinburg, an area that attracts over 15 million visitors annually. By incorporating local aesthetics and cultural elements, the hotel seeks to enhance the visitor experience and contribute to the local economy. The project also highlights the growing trend of boutique hotels that focus on personalized and culturally immersive experiences, which can drive tourism and economic growth in the region.
What's Next?
As construction progresses, stakeholders including local businesses and tourism operators may anticipate increased visitor traffic and economic activity. The hotel’s opening could lead to job creation and further investment in the area. Additionally, the hotel’s unique design and offerings may attract a diverse clientele, potentially influencing future hospitality developments in Gatlinburg.
