What's Happening?
CBS Mornings has launched a segment offering exclusive discounts on various items that could become essential in daily life. The deals are available through cbsdeals.com, where viewers can purchase products at reduced prices. CBS earns commissions on purchases
made through the site, providing an opportunity for consumers to access quality products at lower costs. This initiative is part of CBS's strategy to engage viewers by offering value-added services alongside its regular programming.
Why It's Important?
The introduction of CBS Mornings Deals reflects a growing trend among media companies to diversify their revenue streams by integrating e-commerce into their offerings. This approach not only enhances viewer engagement but also provides a new avenue for generating income. By offering exclusive discounts, CBS can attract a broader audience and strengthen its brand loyalty, while consumers benefit from cost savings on everyday products.
