What's Happening?
Graham's The Family Dairy is launching a new television advertising campaign, set to air during STV's Coronation Street. The campaign, described as a six-figure investment, aims to showcase the brand's
commitment to quality and integrity. Carol Graham, the marketing director, emphasized the significance of this decision for the family-run business, highlighting their confidence in the brand's market performance as a driving factor for sharing their story through this medium.
Why It's Important?
The launch of this TV ad campaign marks a significant step for Graham's The Family Dairy in expanding its brand presence and reaching a wider audience. By investing in television advertising, the company is positioning itself to compete more aggressively in the dairy market, potentially increasing its market share. This move could influence consumer perceptions, reinforcing the brand's image as a quality-driven, family-oriented business. The campaign may also set a precedent for other family-owned businesses considering similar marketing strategies.
