What's Happening?
The UN Tourism General Assembly concluded in Riyadh, marking its largest session in 50 years. The assembly focused on innovation and Artificial Intelligence (AI) as key drivers for the future of tourism. Delegates from 148 member states, including 90
Ministers of Tourism and 70 Ambassadors, participated in discussions to advance a shared Programme of Work. A thematic session highlighted AI's impact, featuring leaders from both public and private sectors. The assembly culminated in the Riyadh Declaration, a roadmap for strengthening international cooperation and empowering local communities through digital innovation and AI integration. Shaikha Al Nowais was confirmed as the new Secretary-General, becoming the first woman to lead the agency.
Why It's Important?
The emphasis on AI and digital innovation by UN Tourism signals a transformative shift in the global tourism sector. By integrating AI, the sector aims to diversify, drive inclusive growth, and expand opportunities. The Riyadh Declaration sets a precedent for international cooperation, focusing on resilience and local empowerment. This approach could lead to increased investment in digital infrastructure and address workforce shortages, ultimately enhancing the global tourism economy. The leadership change with Shaikha Al Nowais may also bring new perspectives and strategies to the agency.
What's Next?
The UN Tourism General Assembly plans to hold its next session in the Dominican Republic. Future World Tourism Day celebrations will focus on themes like 'Digital Agenda and Artificial Intelligence' and 'Transforming Tourism through Education'. These initiatives aim to further integrate AI into tourism practices, potentially leading to new policies and investments. The ongoing dialogue and community engagement will be crucial in shaping the implementation of AI strategies, ensuring they align with local needs and ethical considerations.
