What's Happening?
Zebra Growth, an Edinburgh-based regenerative marketing consultancy, has announced the formation of an international advisory board as part of a strategic three-year business plan. The board comprises six sustainable business leaders from various regions, including Europe, Africa, and North America. These advisors bring diverse experiences from the corporate world, now focusing on purpose-led regeneration work. The consultancy, founded by Lee Fitzpatrick and Moh Al-Haifa, aims to enhance its influence in the regenerative business movement, having already supported over 400 impact organizations globally.
Why It's Important?
The establishment of this advisory board underscores Zebra Growth's commitment to advancing the regenerative marketing sector. By leveraging the expertise of seasoned professionals, the consultancy aims to shift away from traditional business models towards more sustainable and purpose-driven practices. This move reflects a growing trend in the business world where companies are increasingly prioritizing environmental and social impact alongside profitability. The board's diverse perspectives are expected to drive innovation and inspire other organizations to adopt similar regenerative approaches.
What's Next?
Zebra Growth plans to strengthen its consultancy services, launch an education business model, and secure aligned financing to ensure long-term sustainability. The advisory board will play a crucial role in guiding these initiatives, helping the company to become a leading example of how marketing can be a force for positive change. As the consultancy expands its reach, it may influence broader industry practices, encouraging more businesses to integrate regenerative principles into their operations.
