What is the story about?
What's Happening?
Utz Brands, Inc. is forecasting its Boulder Canyon snack brand to achieve $200 million in sales by the end of 2025. The brand, known for its potato chips, tortilla chips, and cheese balls, has benefited from consumer interest in snacks made with avocado oil and without seed oils. Boulder Canyon has doubled its business over recent periods, expanding into both natural and conventional channels. The brand's growth is part of Utz's broader strategy to increase distribution and market presence across the United States, with products now available in 30 markets.
Why It's Important?
The projected growth of Boulder Canyon underscores the increasing consumer demand for healthier snack options. Utz's ability to capitalize on this trend reflects its strategic positioning in the snack industry, which is experiencing shifts towards premium and health-conscious products. The brand's expansion into new markets and channels could enhance Utz's overall market share and influence snack industry dynamics. As Boulder Canyon continues to grow, it may set a benchmark for other brands aiming to capture the health-focused consumer segment.
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