What is the story about?
What's Happening?
Carol Middleton, former client MD at Wavemaker, has joined Bicycle London, an independent media agency. Middleton's transition from WPP Media to Bicycle London marks a significant career move, bringing her expertise to a new role within the agency.
Why It's Important?
Carol Middleton's appointment at Bicycle London reflects the dynamic nature of the media industry, where experienced professionals often move between agencies to pursue new opportunities. Her expertise and leadership skills are expected to contribute to Bicycle London's growth and strategic development, potentially enhancing the agency's competitive edge in the market.
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