What's Happening?
UCLA's football team suffered a significant defeat against New Mexico, losing 35-10 in a game held on September 12, 2025. The loss was compounded by a contractual obligation requiring UCLA to pay New Mexico $1.2 million, as per the terms agreed upon in 2016. The game, intended as a straightforward win for UCLA, saw New Mexico dominate, particularly in the fourth quarter where they scored 21 unanswered points. Running back Damon Bankston was a standout performer for New Mexico, rushing for 154 yards and scoring a touchdown. The financial aspect of the game is notable, as the payout matches the reported amount UCLA is paying quarterback Nico Iamaleava under his name, image, and likeness deal.
Why It's Important?
The upset has broader implications for UCLA, both financially and reputationally. The $1.2 million payout to New Mexico highlights the risks involved in scheduling games against non-power conference teams, which are often seen as opportunities to prepare for tougher conference matches. The defeat also raises questions about UCLA's strategic planning and execution, as they were heavily favored to win. This loss, coupled with the financial commitment, could impact UCLA's budget allocations and future scheduling decisions. Additionally, the performance of Nico Iamaleava, who has struggled in his initial games, may lead to scrutiny over the value of high-profile NIL deals.
What's Next?
UCLA will need to reassess its strategy and performance as it moves forward in the season. The team is currently 0-3, and the pressure is mounting on head coach DeShaun Foster to turn the season around. UCLA's next game against Northwestern on September 27 will be crucial in determining the team's ability to recover from this early setback. Stakeholders, including fans and university officials, will be closely monitoring the team's progress and any adjustments made in response to the recent losses.
