What's Happening?
Coffee Meets Bagel's CEOs, Dawoon Kang and Arum Kang, have shared insights on how users can improve their dating profiles to increase their chances of finding a match. They emphasize the importance of using
appropriate photos and filling out profile prompts comprehensively. The CEOs advise against using passport photos, images with other people, or revealing selfies, suggesting instead that users should upload at least two photos that clearly show their face and reflect their interests, such as cooking or outdoor activities. Additionally, they highlight the significance of setting clear dealbreakers, like religion or relationship goals, while being flexible on less critical factors such as height or education. According to the app's data, profiles with longer prompt answers receive 54% more likes, and those with at least one filled prompt are twice as likely to find a match.
Why It's Important?
The advice from Coffee Meets Bagel's leadership is significant as it addresses common pitfalls in online dating, a growing industry in the U.S. By guiding users to create more authentic and detailed profiles, the app aims to facilitate more meaningful connections, which can lead to higher user satisfaction and retention. This approach also reflects broader trends in the dating industry, where users increasingly seek platforms that prioritize quality over quantity in matches. The emphasis on clear dealbreakers and comprehensive profiles can help users avoid mismatches and wasted time, potentially leading to more successful relationships. This strategy could influence other dating platforms to adopt similar practices, thereby shaping the future of online dating.
What's Next?
As users implement these recommendations, Coffee Meets Bagel may see an increase in successful matches and user engagement. The app could further refine its algorithms to better accommodate user preferences and dealbreakers, enhancing the overall user experience. Additionally, the dating industry might observe a shift towards more personalized and user-centric platforms, prompting competitors to innovate and improve their offerings. Coffee Meets Bagel may also expand its educational efforts, providing more resources and tips to help users navigate the complexities of online dating effectively.
