What's Happening?
Shelter, a homelessness charity, has launched its 2025 Christmas campaign with a short film created by the agency Don’t Panic. The campaign, marking the fifth year of collaboration between Shelter and
the agency, uses an a cappella version of Bonnie Tyler’s 'Total Eclipse of the Heart' to highlight the plight of families in temporary accommodation. The film portrays a young boy who transforms the hold music from his mother’s housing calls into a moment of escapism. The campaign is grounded in realism, with details such as mold-covered walls and makeshift decorations based on real accounts from people living in temporary housing.
Why It's Important?
The campaign draws attention to the ongoing housing crisis, emphasizing the emotional and psychological impact on families living in temporary accommodations. By using a well-known 80s classic, Shelter aims to resonate with a broad audience, raising awareness and potentially increasing support for their cause. The campaign highlights the need for systemic changes in housing policies to address the root causes of homelessness. It also underscores the role of creative storytelling in advocacy, using familiar cultural references to engage the public and drive social change.
