What's Happening?
During New York Fashion Week, RaiseFashion and industry leaders discussed the challenges faced by emerging brands in translating cultural relevance into commercial success. The rollback of corporate diversity initiatives under the Trump administration has impacted BIPOC founders, while economic pressures and tariffs have further strained Black-owned beauty businesses. Despite these challenges, RaiseFashion continues to support underrepresented designers through grants and advisory services, showcasing pathways to success.
Why It's Important?
The discussion at NYFW underscores the importance of cultural relevance and inclusivity in the fashion industry. Emerging brands, particularly those led by BIPOC founders, face unique challenges in securing funding and navigating a competitive market. The support provided by organizations like RaiseFashion is crucial in helping these brands overcome barriers and achieve commercial viability. The conversation highlights the need for diverse voices and representation in the industry.
What's Next?
Emerging brands will need to develop robust business strategies that go beyond compelling storytelling to succeed in the current landscape. The focus will be on building real business strategies, leveraging minimal resources, and embracing authentic stories without letting identity become limiting. The industry will continue to explore ways to bridge influence to income and identify sustainable pathways to growth.
