What is the story about?
What's Happening?
LEGO is set to release one of its largest and most expensive sets ever, a Pokémon-themed build comprising 6,838 pieces, priced at $649.99. This set is part of a new multi-year partnership between LEGO and Pokémon, announced earlier this year. The set is expected to be available for purchase on March 1, 2026, with early access for LEGO Insiders starting February 27. The collaboration marks a significant expansion of LEGO's offerings, targeting adult collectors with intricate and large-scale builds.
Why It's Important?
This development is significant for both LEGO and Pokémon fans, as it represents a major collaboration between two iconic brands. The high price and large piece count indicate that LEGO is targeting adult collectors and enthusiasts who appreciate complex and detailed builds. This move could attract a new demographic to LEGO's products, potentially increasing sales and expanding the brand's market reach. For Pokémon fans, the set offers a unique way to engage with the franchise, combining the nostalgia of Pokémon with the creativity of LEGO building.
What's Next?
As the release date approaches, LEGO and Pokémon fans can expect more details about the set, including its design and features. The collaboration may also lead to additional sets in the future, further expanding the partnership. Retailers and collectors will likely monitor the market closely, as the set's high price and limited availability could drive demand and influence resale values.
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