FilmLA Appoints Denise Gutches as CEO Amid Efforts to Revitalize Local Film Production

What's Happening?

FilmLA has announced the appointment of Denise Gutches as its new Chief Executive Officer, effective January 1. Gutches, who has been with FilmLA since 2011 as Chief Financial and Operating Officer, will succeed Paul Audley, who is retiring after 17 years. This leadership change comes at a time when Hollywood is striving to bring back film and television production to Los Angeles, which has seen a decline due to the pandemic, strikes, and reduced studio spending. California has increased its film and TV tax credit program to attract more productions, with 22 TV series recently awarded tax credits, 18 of which will be filmed in Los Angeles. FilmLA is working with government partners to streamline the filming process and make the region more attractive for production.

Why It's Important?

The appointment of Denise Gutches as CEO of FilmLA is significant as it marks a strategic effort to revitalize the film and television industry in Los Angeles. The decline in local production has impacted the economy and employment in the region. By enhancing tax incentives and streamlining the permitting process, FilmLA aims to attract more productions, which could lead to increased economic activity and job creation. This move is crucial for maintaining Los Angeles' status as a leading hub for entertainment production, especially as other states and countries offer competitive incentives.

What's Next?

Under Gutches' leadership, FilmLA is expected to focus on further improving the permitting process and collaborating with government entities to enhance the attractiveness of Los Angeles for film and television production. The organization will likely continue advocating for policies that support the local industry and address challenges such as cost competitiveness and infrastructure. Stakeholders, including studios and production companies, may respond positively to these efforts, potentially leading to a resurgence in local production activity.