What's Happening?
Snap Inc. has announced a partnership with Perplexity to integrate Perplexity's AI-powered answer engine into Snapchat. This collaboration aims to provide Snapchat's nearly 1 billion monthly active users
with a new way to ask questions and explore topics within the app. The integration will appear in Snapchat's Chat interface, allowing users to receive conversational answers from verifiable sources. The partnership is part of Snap's strategy to enhance its AI offerings and provide a privacy-safe platform for AI partners to reach a large audience.
Why It's Important?
The partnership between Snap and Perplexity marks a significant step in the integration of AI technology into social media platforms. By offering AI-powered search capabilities, Snapchat can enhance user engagement and provide a more interactive experience. This collaboration also reflects the growing importance of AI in shaping the future of social media and digital communication. The deal, valued at $400 million, underscores the financial investment required to advance AI technology and its potential impact on the industry.
What's Next?
The integration of Perplexity's AI engine into Snapchat is expected to begin contributing to revenue in 2026. Snap plans to continue collaborating with innovative partners to enhance AI capabilities within the app. The partnership with Perplexity is likely to be the first of many as Snap seeks to expand its AI offerings and provide users with more personalized and interactive experiences. The success of this integration could lead to further advancements in AI technology within social media platforms.
