What is the story about?
What's Happening?
FanDuel Sports Network has reported a substantial increase in viewership for the Cincinnati Reds during the 2025 regular season. Utilizing Total Audience Delivery, which combines streaming and TV viewership data, the Reds averaged 132,800 viewers per game, marking a 21% increase from the previous year. Streaming metrics showed remarkable growth, with average streamers per game increasing by 278% and total streaming minutes rising by 347%. Linear TV viewership also grew by 6%, reaching 38,000 households per game in the Cincinnati DMA.
Why It's Important?
The growth in viewership reflects the Reds' successful season and the effectiveness of FanDuel Sports Network's distribution strategy. This increase in audience engagement is significant for the Reds' brand and revenue potential, as higher viewership can lead to increased advertising and sponsorship opportunities. The expansion of streaming options has broadened the team's reach, enhancing fan engagement across multiple platforms.
What's Next?
FanDuel Sports Network may continue to expand its streaming capabilities and partnerships to further increase accessibility and viewership. The Reds could leverage this growth to negotiate better sponsorship deals and enhance their marketing strategies. Stakeholders will likely focus on maintaining this momentum and exploring new avenues for fan engagement.
Beyond the Headlines
The rise in streaming viewership highlights a shift in consumer behavior towards digital platforms, which could influence future broadcasting strategies for sports teams. This trend may prompt other teams to enhance their digital presence and explore innovative ways to engage with fans.
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