Labubu Collaborates with Moynat for Special Capsule Collection

What's Happening?

Labubu, a popular monster toy created by Kasing Lung, is celebrating its 10th anniversary with a special collaboration with French luxury trunkmaker Moynat. The capsule collection features Labubu and its siblings, Zimomo and King Mon, on various accessories including black monogram coated canvas tote bags, mini trunks, leather handbags, and passport holders. Labubu, inspired by Nordic folklore, has become a cult figure in Asia, and this collaboration marks its first partnership with a Western luxury label. The collection will be available starting October 11 in Shanghai, followed by a world tour including stops in Paris, Taipei, Hong Kong, and the U.S. in early 2026.

Why It's Important?

The collaboration between Labubu and Moynat signifies a growing trend of cross-cultural partnerships in the luxury fashion industry. By integrating a popular Asian character into Western luxury products, Moynat is tapping into the expanding Asian market and the global appeal of unique cultural icons. This move could enhance Moynat's brand visibility and attract a diverse customer base, while also providing Labubu with a platform to reach new audiences. The partnership highlights the increasing influence of Asian pop culture in global fashion, potentially leading to more collaborations between Western brands and Asian creators.

What's Next?

The capsule collection will debut in Shanghai on October 11, followed by a tour to Paris during Art Basel, Taipei in November, Hong Kong in December, and the U.S. in early 2026. As the collection becomes available in different regions, it is expected to generate significant interest among collectors and fashion enthusiasts. The collaboration may also pave the way for future partnerships between Moynat and other Asian creators, further integrating diverse cultural elements into luxury fashion. Fans of Labubu are likely to eagerly anticipate the collection's release, potentially leading to high demand and limited availability.

Beyond the Headlines

This collaboration not only showcases the blending of cultural elements in fashion but also emphasizes the importance of storytelling in product design. Kasing Lung's focus on narrative through his creations aligns with Moynat's tradition of craftsmanship and heritage. The partnership reflects a broader trend in the fashion industry where storytelling and cultural authenticity are becoming key drivers of consumer engagement. As brands continue to explore these dimensions, they may find new ways to connect with audiences and differentiate themselves in a competitive market.