What's Happening?
The Global Wellness Summit, scheduled for November 18-21, 2025, in Dubai, will focus on the future of wellness in travel and hospitality. The summit will gather industry leaders to discuss the $830 billion
wellness tourism market, which has seen significant growth. Key topics include the demand for medical-wellness and longevity destinations, mental and emotional wellness, and the integration of spirituality and nature in wellness travel. The event will also address the convergence of longevity, hospitality, and new wellness concepts, with insights from European medical-wellness leaders and hospitality entrepreneurs.
Why It's Important?
The summit underscores the expanding role of wellness in the travel and hospitality sectors, reflecting shifting consumer preferences towards health-focused experiences. As wellness tourism continues to grow, it presents opportunities for economic development and innovation within the industry. The focus on mental and emotional wellness, along with planetary health, highlights the increasing importance of holistic approaches to travel. This trend could lead to new business models and partnerships, influencing how destinations cater to wellness-oriented travelers.
What's Next?
The summit will provide a platform for stakeholders to explore emerging trends and challenges in wellness tourism, such as societal shifts and talent shortages. The Global Wellness Institute will release new data on market growth, offering insights into future opportunities. Discussions may lead to strategic collaborations and initiatives aimed at enhancing wellness offerings in travel and hospitality. The event is expected to shape the industry's direction, with potential impacts on policy and investment decisions.
